Supermarkets increase the amount of time customers spend in stores, and convenience stores are essen
A statistic shows that the longer customers stay in supermarkets and convenience stores, the more likely they are to buy more things, and the higher the unit price of customers. This study has been validated by many supermarkets and convenience stores. Since length of stay is so important, how do supermarkets and convenience stores get customers to spend more time in the supermarket, which in turn leads to more shopping?
One, put daily necessities in the supermarket in the back
The goods in a supermarket can be divided into two categories: essential and non-essential. The so-called necessities are those that must be purchased in daily life, such as dairy products, vegetables, fruits, meat and other foods, soap and washing powder. The characteristic of daily necessities is that you almost need to buy them every time you go into the supermarket, especially the large supermarket. So the first approach is to put the essentials at the back of the store, both to keep customers in the store longer and to make other impulse purchases on the way to dairy.
Two, every few months to change the supermarket shelf location
If we go to the supermarket often, we will find that the goods in the supermarket will be changed every two or three months, which not only makes us feel more fresh, but also makes us find some other products that we need to buy in the process of searching. This is why many supermarkets and convenience stores have to adjust their shelves every once in a while. Of course, this has the disadvantage that it may increase customer dissatisfaction, so it should not be adjusted too often.
Third, play slow music
Music has a great impact on people's buying behavior. Some studies have found that slow-rhythm music can make customers walk slower and stay longer naturally.
Four, the entrances and exits of the supermarket are on different floors
A large supermarket usually has two floors. If the first floor is the entrance, according to the principle that daily necessities are placed in the inner-most place, the supermarket will put the food on the second floor, and then put the checkout counter and exit on the second floor, and vice versa. In this way, even if a customer only buys things on the first floor, he must go to the second floor to pay and leave. From the first floor to the second floor, many traps are set in the supermarket to increase the consumption of customers.
Five, increase the friction coefficient of shopping cart
Some supermarket trolleys are harder to push, which slows down the pace of shoppers and increases the time they spend in the store.
Six, increase the experience area
Some big supermarkets sell cooked food and offer seats so that customers can eat in the store and stay longer. Since customers stay in the store, they will naturally want to buy more products, which can increase the price per customer.