News Detail

Fresh supermarket operation must see!

Provisions for replenishment application

1. Each store should apply for replenishment before 4:00 PM every day, and apply for replenishment the next day. (Example: make the replenishment application on Monday afternoon, deliver the goods on Wednesday morning, if there is additional order, inform the purchase at 10:00-11:00 on Tuesday morning.) The replenishment application must be completed according to the time regulation, and delay or forgetting to do it is not allowed.

2. After finishing the replenishment application, the store supervisor and chain store manager must review to ensure that there are no omissions and try to be accurate to avoid stock shortage or backlog in the store.

3. When applying for replenishment, the store supervisor should pay attention to whether the day is Saturday, Sunday, holiday and weather conditions to ensure sufficient supply of goods.

4. To make replenishment application, the accuracy should be improved, and the level of goods should reflect the business level.

Delivery acceptance

1. The delivery vehicle will arrive at the store before 6:30 every morning. Acceptance Department according to the distribution list, the first inspection of the turnover box or with the number of packaged goods, and then the quantity and quality of the distribution of goods and the driver master for full inspection or sampling inspection, after the acceptance of the delivery list signed for the driver to take back, has been accepted goods are not returned. If there are quality problems let the driver master to prove that the distribution of the fresh distribution center for the director to deal with, straight to the procurement director to deal with, the day must be dealt with, the next day will not be dealt with.

2. For direct delivery goods, the staff of the acceptance department of the store shall keep good quality. The goods inspected shall be put into storage in time, and IOU shall not be allowed.

3. The acceptance and inspection of commodity quality shall be carried out by the acceptance department of hypermarkets and the store manager and supervisor of chain stores. Tallyman and other shift personnel will not participate.

4. For fresh goods, it is normal to fluctuate about 10% of the distribution quantity. If there is a little more phenomenon, the distribution will be distributed by the hypermarket.

Commodity warehousing

1. Goods are stored according to their habits, and must not be stored randomly.

2. Goods in the warehouse should be stored in an orderly manner, and goods must be first-in, first-out. The accumulation of goods to consider the bearing capacity of goods. If there is a backlog of goods, man-made damage caused by the loss by the store management personnel to bear the main responsibility.

3. The goods in the cold storage must be put into the cold storage in time after receiving the goods, put them neatly to do FIFO, do a good job of cleaning, special person regularly check the temperature of the cold storage, find problems and repair them in time.

Goods on display

1. When the salespersons in the stores display goods, they should also make good layout and display standards according to the habits of the goods, and match the colors well. They should grasp the following display principles: Quantity sense principle, vertical display principle, stability principle, key highlight principle, full display principle, whole item principle, easy to take principle, characteristic commodity display principle, commodity positive display principle, neat principle, eye-catching principle, dynamic principle, first-in, first-out principle, minimum display quantity principle, stack display principle, etc. The tallyman must understand the above principles seriously and insist on doing it for a long time.

2. In the process of putting on the shelves, follow FIFO, be sure to take good care of the goods, handle with care, display accumulation is not allowed to be too high, to avoid human wastage.

3. The row should be full, to ensure adequate supply of goods, before 2∶00 in the afternoon to ensure that the supply is not out of stock, before 5∶00 in the afternoon can not be empty box, empty shelf phenomenon. Half of the goods in the box are counted as stock, and less than half are counted as empty.

4. Categories should be clearly divided, and other categories of goods cannot be displayed on the fruit and vegetable shelves.

5. The quantity of varieties should be complete. The hypermarket must guarantee the whole items purchased by the fresh distribution center and the complete commodities of high, medium and low prices.

In the business

1. Do timely replenishment in business, goods on the shelf also do FIFO, to ensure full display, damaged goods timely picked out, set up a special discount area, discount at any time, can not be collected until the night of the discount, to minimize the loss, do less loss is to earn.

2. If the goods are bruised, crushed or deteriorated in the process of sales, they should be picked out in time and dealt with in time to reduce the loss.

Discount price

1. The discount code should be used for the sale of discounted goods, instead of the positive code. All products should be weighed and processed, and the price should be adjusted by the information officer after being approved by the supervisor. In discount goods put discount sign to attract consumers, resolutely not allowed by a bundle of how much money, a bag of how much money or multiple products mixed for a yard processing, to ensure accurate data analysis, real gross margin.

2. When the goods can not be processed again, they must be registered according to the category (including the name, quantity and amount) and signed by the supervisor or foreman before they can be scrapped.

3. Must ensure the commodity turnover rate, to ensure a reasonable inventory.

Commodity pricing

1. The price of vegetables and fruits fluctuates greatly, so it is necessary to adjust the price every day to adapt to the market. The supervisor's first task every morning is to check the delivery list first, first to see whether the goods applied for replenishment are in place, second to check the delivery price of the day, and adjust the retail price of the store according to the delivery price. Morning to see the previous day's gross margin situation, whether negative gross margin, to analyze. Each store to keep the price unified, regular inquiry, can not appear mutual price pressure, produce internal friction.

2. Investigate the prices of the market or rival stores and adjust them in time.

Direct delivery of goods management

1. The supplier shall deliver goods directly, and the quantity and each item shall be in accordance with the order.

2. The acceptance department of the store must strictly check to ensure the quality. If the quality is not qualified, the goods shall be rejected.

3. If there is a return order for direct delivery goods, the acceptance department of the store must inform the purchasing personnel to get the return order, so as to facilitate the reconciliation with the supplier. The return order and transfer order must be marked on the notes of the documents, with the reason and the name of the supplier;

4. If the store wants to send direct replenishment to the supplier, it must inform the buyer.


Distribution center personnel and store personnel to frequently communicate, frequently exchange, frank cloth public, talk about the truth from facts, find problems to solve in a timely manner, can not complain to each other.

Sales promotion

1. Understand the purpose of promotion: to increase customer flow; Increase customer unit price; Expand performance and improve gross margin; Enhance the attention rate of goods; Increase sales of seasonal or specific products; Enhance the popularity of supermarkets; Increase market share; Activate the atmosphere of the store; Clearing inventory; Competing with rival stores.

2. In order to expand the sales of the store and stimulate the market, the promotion activities should be continuous. The store should plan in advance with the purchase, the store manager should exchange information with the purchase manager, and each store should conduct dislocation promotion.

The chain store should put forward a promotion plan once a week. Fresh commonly used promotional categories are: price promotion, theme promotion, taste promotion, display and promotion of the sense of quantity, production promotion, face to face Shouting sales, competition activities, package to buy gifts, member promotion, lottery promotion, etc.

4. For promotional activities, DM and newspaper advertising should be planned one week in advance; General promotion, must be 3 days in advance to the fresh purchase department to declare, can be accepted after approval.

5. Supervisors of stores and chain stores must make or suggest promotion plans and conduct promotion activities every week.

6. After the end of promotional activities, conduct comprehensive analysis, make effect evaluation, and accumulate experience to make the promotion meaningful and effective.


1. Vegetables and fruits should be inventoried every 10 days, and fruits and vegetables should be inventoried strictly according to the inventorying process on 2nd, 12th and 22nd of every month. Inventory must be updated for each inventorying, and the sold commodities and unsold commodities should be reported separately.

2. Carefully analyze the wastage of each shelf, analyze the single product, including sales, gross profit and wastage, find out the causes of the problems in time and make records. The inventory results will be sent to the distribution center through the intelligent office network before 10 o 'clock the next day.

3. To ensure the authenticity of the inventory and statement data, it is necessary to seek truth from facts. If there is any behavior of false accounts or false statements, the management personnel will be punished according to the seriousness of the circumstances.

Revolving basket management

1. The turnover basket is delivered to the store as a commodity, and the empty basket in the store should be made a good adjustment and drawing order in advance. After unloading the distribution vehicle, the turnover box is loaded, and the store and the driver count and sign at the same time. If there is any loss, the store is responsible for it. Do how much distribution, how much allocation.

2. Take inventory once every month on 2nd, 12th and 22nd, and report to the distribution center together with the commodity inventory sheet.

3.turnover basket to timely callback, resolutely not allowed to lend to others to use, or dress other goods, if the above situation serious processing management personnel.

New products listed

1. When new products are delivered to the stores, they should be displayed in an obvious position to give consumers a signal of new products coming into the market. The store management personnel should keep track of the sales situation of new products and give timely feedback to the purchasers.

2. Set the retail price for new products in the store, and ensure that the electronic scale is synchronized with the price at the cashier.

3. Taste and publicize new products for customers, and explain how to eat them and their nutritional value.

4. When new products are on the market, stores cannot refuse to accept them.

Loss of control

1. The purpose of wastage management is to achieve better gross profit rate. The increase of wastage will directly reduce the profit of the store and affect the completion of the operation target of the whole store. Reduce any unnecessary wastage caused by mismanagement or personnel mistakes, but also to be clear that reasonable wastage is normal, do not dare to order for fear of wastage, only for low wastage and insufficient order quantity, resulting in stock shortage, even if all sold out, but the performance is not up.

2. Reasons affecting losses include: inaccurate replenishment application, purchase and acceptance failure, handling loss, storage loss, display loss, customer selection, operation error, improper commodity management, theft loss, accidental loss, etc., and the store management personnel should always pay attention to the above problems.

3. Try our best to reduce natural wastage and eliminate all man-made wastage, timely dispose of vegetable and fruit products, orphan goods and large stocks, and strengthen the skill training of employees.

4. Manage the shelves by sections, assign responsibility to people, and check the loss control.

5. Store loss rate: 5%-7% in the first, second and fourth quarters, and 6%-8% in the third quarter. Store personnel will bear the loss if it exceeds the regulation, and stores will be rewarded if it falls below the regulation.

Bad goods

Fill in the commodity loss report form every day, weigh the worthless commodity and report the loss according to the actual quantity, make a loss report every day, record the loss on the day, analyze the loss of the single product, identify the responsibility, and hold it to the individual without delay.

Added value goods

Do value-added goods. For example, the cutting of potato shreds, the making of fruit platters, the cutting of pineapple, salad, etc., to reduce wastage, optimize inventory, and reward creative stores and personnel.

The inventory structure

Store supervisor, foreman to master the inventory, do a good job of weekend, holiday safety inventory, put an end to the warehouse there are forgotten goods, such as loss, the party responsible.

Fresh self - control of the four important links

1. We must vigorously expand the sales volume, stimulate the market and improve the competitiveness of the stores.

2. Try your best to increase gross profit margin and maximize profit.

3. Comprehensive control of the loss rate.

4. Be familiar with commodity knowledge and improve service quality.